Did you know that the Pink ACE Flare™ Account by MetaBank® Visa® Debit Card is one of our most popular debit card design? For a good reason, too: for every purchase, Populus Financial Group and Netspend donate a portion of purchases made with this card to National Breast Cancer Foundation (NBCF)1, a nonprofit that supports women undergoing breast cancer with free mammograms and so much more. We’ve offered this charity debit card since the beginning, and we’re proud to support NBCF.
Now, we’re excited to expand our reach to additional worthwhile charities! We’re launching three new charity debit cards2 this month, and we can’t wait to share them with you.
We sat down with Abigail, our Social Media Manager who played a pivotal role in onboarding these new charities that we feature with the Flare Account Charity Program , to get a behind-the-scenes peek at our charity card program and to learn what makes Flare Account Charity Debit Cards so special.
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Question: Can you tell us how the new charity program came to be?
Abigail: The Pink debit card that has been widely loved by Flare customers. It’s not uncommon for us to get feedback, asking, “how can I support another cause that’s close to my heart?”. We’ve seen so much appreciation from our customers for the card’s design, but also just knowing that using the card is a means of giving back. I think our customers feel empowered when they use their Pink debit card, and it’s a conversation starter. We heard the feedback and saw the interest in expanding the program, so we took it and decided there was no better time than now to expand!
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Question: How were the new charities chosen?
Abigail: We wanted to be very thoughtful about who we expanded with, and our team is very excited about the Flare Account’s new charity program. They all do such important work and we know our customers will be equally as excited to support them, just as much as they have with NBCF.
One of the charities is National Breast Cancer Foundation1, which provides breast cancer prevention resources and helps support women battling breast cancer, providing them with help, support, and resources that they need on their journey.
When you think about animals you think about The Humane Society of the United States2 – they’re the pillar for helping animals of all kinds, from domestic pets to animals in captivity and in the wild. We love that no matter what your favorite animal is, they are out there doing great work for them.
Save the Children2 helps children in the U.S. battling poverty who need additional access to educational resources to seek a bright future. We know this charity’s work will resonate with our customers who have families, and we know it’s a cause they will want to have the opportunity to support.
And Homes For Our Troops2 is really special, too. We all remember where we were on 9/11, and this charity provides specially-adapted homes for post-9/11 Veterans with severe injuries. Many of us know a friend or family member who has served. It’s an honor to be able to support our Veterans through the Flare Account now, as well.
There are so many organizations out there doing good, we wish we could support them all. The four we have now in our charity card program represent causes that our customers will be the most passionate about!
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Question: The new card designs are beautiful!3 How were they created?
We love that our customers can see the mission come to life every time they use the card. They can feel empowered to remember that mission each time they use their card.
Our Save the Children card is a beautiful red card featuring the Save the Children logo. The Humane Society of the United States card is a rich blue card with the name of the charity and the charity logo, which includes an assortment of animals – they do so much work for so many animals, we really wanted the card to represent all of it. And for the Homes For Our Troops card, we have an American flag card we’re calling Patriot, which represents the incredible mission of the organization.
There were so many great options, and it was tough for us to narrow it down so our marketing and product teams voted, and that’s how we came down to what you see today!
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Question: So, getting into the details here, how does the program work? How does using the card equal donating to charity?
Each of the charities will receive 5 cents for every $100 in purchases made using their respective Flare Account debit cards.2 Our customers have the opportunity to support the charity of their choice each time they use their card.
We know that one person can do a bit of good, but together we can do a whole lot of good. That’s what makes the Flare Account Charity Cards program so special. In 2019, based on the spending of Pink Flare Account cardholders, Populus Financial Group and Netspend donated $350,000 to the National Breast Cancer Foundation. That money goes right back to the charity so they’re able to continue doing great work. In one year, Flare Accountholders are able to do that much together, and now we’re expanding to four charities. I can’t even begin to imagine the amount of good our Accountholders will be able to do.
A great benefit of the charity program is that you don’t have to feel guilty about buying that cup of coffee – a portion of your purchases can get turned into donations. You just do everything you would normally do, and we’ll do all the work behind the scenes. At the end of the year, you can feel confident knowing that you were part of something bigger than yourself.
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Question: The most important question: which charity card is your favorite?
It’s hard to play favorites because I love them all! I can hardly contain my excitement for the program because I’m so inspired by the work these charities do. I just can’t wait for our customers to select a card to support their favorite cause. It’s been such a great experience bringing it to life.
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Question: How else can our customers show the charities some love?
Connect with the Flare Account on social media and let us know which charity card you choose! If you’re a longtime supporter of NBCF and have the customer-favorite Pink Flare Account Debit card or if you select one of the new charities that we have featured, we want to hear your stories!
Be sure to connect with the charities that we have featured on social media, too:
